"Digital overhaul" is a term coined by Glen Obiso, and it has become a common phrase inside the walls of Eye Recommend's head office.

Glen is the Senior Digital and Marketing Specialist at Eye Recommend, and with a small (but mighty) team, he has transformed our members' digital experience.

Building on Eye Recommend's strong foundation and continuing the momentum, the cooperative has invested in next-generation digital infrastructure and a more intuitive member experience. This investment helps independent optometrists spend less time navigating systems and more time doing what they do best: caring for patients. 

The first thing you’ll notice when you log in is a refreshed layout designed around clarity.

"The experience will feel cleaner, simpler, and more intentional. There's going to be less clutter, less hunting, less of that feeling of 'where do I click to find that document?'"

We know your day is busy enough. Navigating your member portal shouldn’t feel like another task on your to-do list. Whether you’re a practice owner, an office manager, or a team member, the new website ensures you can find what you need in a few clicks and get right back to patient care.

One of the biggest shifts in this update is turning the member portal into a truly connected digital home. Glen explains that rather than jumping between the member portal and Eye Recommend Academy platforms, a single Eye Recommend member account connects you to all the key tools and services you need. 

Better yet, you'll only need one login to access your integrated Eye Recommend platforms. No more juggling multiple passwords or dealing with repeated login prompts when moving between learning modules, benchmarking, and member resources.