Northern Sight Optometry
Dr. Amrit Bilkhu and Dr. Manraj Fervaha discuss independent optometry and Eye Recommend.
What does independent optometry mean to you?
Independent optometry reflects autonomy and personalized patient care. It allows us to uphold our values, build long-term patient relationships, and practice according to our own standards.
What are some challenges you have faced as an independent optometrist, and how have you overcome them?
Balancing patient care with business operations has been a key challenge. Through Eye Recommend, we gained practical training, team support, and purchasing leverage that improved both care and efficiency.
What about Eye Recommend drew you to the network?
The network's proven support model for independent clinics gave us confidence to scale while keeping our identity and patient-first culture.
What's one piece of advice for students pursuing independent optometry?
Independent practice offers freedom, purpose, and direct community impact. Stay curious, build strong patient trust, and keep learning from peers.